Showcase
Conversion and Sentiment Growth through Data-Driven Design
Scalable Design System Creation
Conversion and Sentiment Growth through Data-Driven Design
Summary
Summary
Drove significant business growth by optimising product experiences through data-driven design, aiming to increase conversion rates and positive customer sentiment.
Drove significant business growth by optimising product experiences through data-driven design, aiming to increase conversion rates and positive customer sentiment.
Impact
Impact
Delivered measurable business impact—boosting conversion rates by up to 7% and positive customer sentiment by 8%—through data-driven product optimisation.
Delivered measurable business impact—boosting conversion rates by up to 7% and positive customer sentiment by 8%—through data-driven product optimisation.
Product detail page optimisation (before & after)
Role
I contributed to the data-driven product optimisation efforts that resulted in these improvements.
Key Actions
Fostered strong cross-functional collaboration through design sprint workshops and transparent sharing of insights across teams.
Prototypes samples
Adopted a continuous validation and iterative design approach to ensure solutions were evidence-based and user-focused.
Baseline
Variant A
Firebase Results
Established the Research Hub to generate high-confidence optimisation ideas by centralising and synthesising customer feedback and behavioural data.
Research hub structure
Set a product vision across the journey based on learnings and data to align departments.
